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Monday
, March 3
Golden State Ballroom
4:00pm •
Pouring It Forward – Official Opening Reception Supporting CORE
Monkey Bar
8:30pm •
Vibe After Hours
Pacific Foyer
11:30am •
Flavors in Bloom
Sunset Rooms 2 & 3
3:00pm •
First Timer's Meet and Greet
Town and Country Ballroom B
1:00pm •
Consumer Trends in Non Traditional Venues
2:00pm •
Navigating Beverage Program RFPs for Hotels
Town and Country Ballroom C
1:00pm •
The. Activation. Experts: Strategies to Drive Trial & Sales
2:00pm •
Mastering National Beverage Programs: Strengthening Supplier-Operator Partnerships for Success
Town and Country Ballroom D
1:00pm •
Strategic Rollouts: Mastering Beverage Program Launches Across Large-Scale Concepts
2:00pm •
Scaling Small to Mid-Size Concepts While Preserving Culture
Town and Country Foyer
11:30am •
Registration / Badge Pick-up + Welcome Toast
Tuesday
, March 4
Arlo Restaurant & Lawns
12:00pm •
Networking Lunch
Golden State Ballroom
4:30pm •
The Vibe Odyssey – Official Reception
Pacific Ballroom
8:30am •
Opening Remarks
8:35am •
Back by Popular Demand! Kim Lear to Keynote with “Generations 2.0: The Next Era”
9:15am •
Think Global to Win Local
10:30am •
The Experience Economy!
11:15am •
Navigating Today’s Challenges and Tomorrow’s Opportunities: A State of the Industry Panel for On-Premise Beverage Executives
1:15pm •
No/Low Trends and Operator Strategies to Enhance Guest Experience and Drive Revenue
2:15pm •
Advanced Leadership & Management Best Practices
3:15pm •
Closing Panel: Creative Partnerships for Immersive Activations in On-Premise Beverage
3:55pm •
Vista Operator Awards
Pacific Foyer
7:30am •
Morning Recharge with Red Bull
10:00am •
Sip & Recharge
1:30pm •
Savor the Scene
Town and Country Ballroom A
7:30am •
Breakfast Roundtables: Like Minded Buyer Best Practices
Town and Country Ballroom B
1:15pm •
Advanced Strategies for Maximizing Beverage Sales ROI
2:15pm •
Building a Critical Path for Successful Concept Development
Town and Country Ballroom C
1:15pm •
Beyond the Bottle: Creative Wine Sales and Promotions that Redefine On-Premise Success
2:15pm •
Crafting Smart Beer Strategies for On-Premise Success
Town and Country Ballroom D
1:15pm •
RFPs in Regional, Multi concept & National Chains
2:15pm •
Spirited Success: Leveraging Trend-Driven Strategies to Elevate On-Premise Experiences and Boost Revenue
Town and Country Foyer
7:30am •
Registration / Badge Pick-up
Wednesday
, March 5
Pacific Ballroom
8:30am •
“Can” is Different Than “Should: Harnessing the Right Beverage Innovation That Aligns with Brand Identity
9:15am •
Bottoms Up: Hotel Operators Share How to Optimize Beverage Offerings to Boost Revenue and Profitability
10:00am •
How Consumer Data is Unlocking Cannabis Beverages for On-Premise
10:45am •
Supplier Awards
Town and Country Ballroom A
7:30am •
Networking Breakfast
Town and Country Foyer
7:30am •
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Mar 3
-
5, 2025
Monday
, March 3
Tuesday
, March 4
Wednesday
, March 5
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San Diego, CA, USA
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Arlo Restaurant & Lawns
Golden State Ballroom
Monkey Bar
Pacific Ballroom
Pacific Foyer
Sunset Rooms 2 & 3
Town and Country Ballroom A
Town and Country Ballroom B
Town and Country Ballroom C
Town and Country Ballroom D
Town and Country Foyer
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Monday
, March 3
Tuesday
, March 4
Wednesday
, March 5
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