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Spirited Success: Leveraging Trend-Driven Strategies to Elevate On-Premise Experiences and Boost Revenue
Tuesday March 4, 2025 2:15pm - 3:00pm PST
Town and Country Ballroom D
Stay ahead in the ever-evolving beverage landscape with strategies that capitalize on the latest consumer trends to drive revenue and enhance guest experiences. This session dives deep into trend-driven innovation, exploring how beverage executives and operators can identify and implement market-driven insights that resonate with their target audience.
Moderators
avatar for Brian Masilionis

Brian Masilionis

Senior Director, Channel Development National Accounts, Southern Glazer's Wine & Spirits
Brian brings over 25 years of advertising, marketing strategy, public relations and strategic insights and analytics experience in retail, foodservice and the beverage alcohol industry from an agency, client, and sales perspective to his role as Senior Director, National Accounts... Read More →
Speakers
avatar for Ivica Cvitkovic

Ivica Cvitkovic

Director, National Accounts, Bacardi USA
Ivica has been an integral part of Bacardi USA for over seven years, bringing dedication and expertise to the National Accounts On-Premise Team. He currently is creating a new vision in his role as the Director of National Accounts for HCNI (Hotel, Casino, Nightlife, Image), where... Read More →
avatar for Gary Gruver

Gary Gruver

Director Of Global Beverage Strategy, Marriott International
Gary Gruver is an accomplished Beverage Director with over two decades of experience in the restaurant and beverage alcohol industry. He currently holds the position of Global Director of Beverage Strategy at Marriott International, where he leads beverage programming initiatives... Read More →
avatar for Laura Lavigne

Laura Lavigne

Vice President of Marketing, Lazy Dog Restaurants
Laura began her career in hospitality in high school, when she worked as a host at Mimi’s Cafe. She earned a B.S. in business administration from California State University, Fullerton and an MBA from Concordia University, and gained extensive experience in restaurant marketing... Read More →
Tuesday March 4, 2025 2:15pm - 3:00pm PST
Town and Country Ballroom D
  Workshop
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