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Monday March 3, 2025 1:00pm - 1:45pm PST
TBA
Learn the art of launching successful beverage programs across large-scale concepts, from national chains to multi-unit operations. This session provides key insights into strategic planning, execution, and optimization to ensure seamless rollouts that drive guest satisfaction and profitability.
  • Develop a step-by-step plan for launching beverage programs across multiple locations.
  • Explore best practices for ensuring consistency and quality during large-scale rollouts.
  • Learn how to measure success and refine beverage programs post-launch to maximize ROI

Moderators
avatar for Melissa Salbert

Melissa Salbert

Senior Director, Brand Marketing, Hooters of America
Melissa Salbert is a marketing professional who is passionate about the beverage and restaurant industry. She graduated from Southern Methodist University with a degree in Advertising and Italian Language, and began her career as an account manager for a graphic design agency. Her... Read More →
Speakers
avatar for Andrea Langus

Andrea Langus

Senior Manager, Bar & Beverage, Chili's Grill & Bar
Andrea Davidoff Langus is the Senior Manager of Brand Strategy, Bar & Beverage at Chili’s Grill and Bar. At Chili’s, Andrea leads the brand's beverage business strategy and planning, beverage pipeline and innovation. She spends a lot of time thinking and talking about tequila... Read More →
avatar for Ian Welby

Ian Welby

Vice President of Beverage and Execution, Bar Louie
Ian Welby is the Vice President of Beverage and Execution for Bar Louie.  Ian brings a wealth of experience to his role, steering the company's overarching beverage strategy honed through years of hands-on experience and oversight at every level of the organization. Ian launched... Read More →
Monday March 3, 2025 1:00pm - 1:45pm PST
TBA
  Workshop

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