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“Can” is Different Than “Should: Harnessing the Right Beverage Innovation That Aligns with Brand Identity
Wednesday March 5, 2025 8:30am - 9:15am PST
TBA
In this session, on-premise beverage executives will explore how to navigate the growing landscape of beverage innovation and trends while staying true to their brand identity. Learn how to evaluate which trends align with your concept, and when it’s better to pass on innovations that don't enhance your core brand. Discover actionable strategies to balance creativity with brand consistency, ensuring that your beverage program drives both guest satisfaction and revenue growth.
Speakers
avatar for Mike Herchuck

Mike Herchuck

Vice President Of Operations, American Social Bar & Kitchen
Mike Herchuck is the Vice President of Operations leading the Food & Beverage, Support, and Operations teams for American Social . In his role he oversees planning and execution of all Menus, Ops, Training, and Programming including budgeting, costs, people development, and branding.Growing... Read More →
Wednesday March 5, 2025 8:30am - 9:15am PST
TBA
  General Session

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