Vibe Conference 2025

As consumer preferences evolve, non-traditional F&B venues like cinemas, airports, and other entertainment-based locations are becoming key players in the hospitality landscape. This session explores the distinct consumer trends in these environments, highlighting how guest expectations, purchasing patterns, and engagement differ from traditional restaurant settings. Attendees will gain valuable insights into how to tailor their food and beverage offerings to meet the unique demands of these experiential venues.