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Tuesday March 4, 2025 3:15pm - 3:55pm PST
TBA
Explore the power of creative partnerships in crafting immersive activations that resonate with today’s trend of experiential marketing across hotels, restaurants, cruise lines, and "eatertainment" venues. This session will delve into successful collaborations between hospitality operators and suppliers, showcasing innovative activations that enhance guest experiences and drive engagement. Attendees will learn how to leverage these partnerships to create unique, memorable events that not only elevate their brands but also align with evolving consumer expectations.
  • Discover best practices for forming successful partnerships that lead to impactful activations.
  • Learn how to design immersive experiences that engage guests and enhance brand loyalty.
  • Explore case studies of innovative collaborations that exemplify the power of experiential marketing in the hospitality industry.


Moderators
avatar for Simone Ventura

Simone Ventura

Customer Solutions Director On-Premise, Bacardi
Simone has been with Bacardi USA for 14 years, with the last 8 dedicated to the On-Premise. She currently leads the Customer Solutions function for the Total On-Premise Commercial Team. This includes all on-premise channels for both the National Account and Independent Divisions in... Read More →
Speakers
avatar for Todd Schuessler

Todd Schuessler

Director, National & Regional On Premise Accounts, Campari America
Todd Schuessler began his career at an advertising agency in Atlanta, GA, where he managed the Remy Cointreau USA Account. After several years servicing this account, Remy Cointreau USA hired him from the agency to work in their corporate offices in New York City. Todd spent 15 years... Read More →
avatar for Lindsay Truesdell

Lindsay Truesdell

Director, Partnership Marketing, Delaware North
Lindsay Truesdell serves as Director, Partnership Marketing at Delaware North, one of the world's largest privately held hospitality and entertainment companies. In this role, she works with the company’s vendor and supplier partners to create mutually beneficial marketing programs... Read More →
avatar for Nicole Haarklau

Nicole Haarklau

Corporate Director, Food and Beverage, Coury Hospitality
Nicole Haarklau is Corporate Director, Food & Beverage Operations for Coury Hospitality. Haarklau elevates the bar with her focus on front of the house operations and premium culinary and beverage programming for lifestyle hotels and restaurants across Coury’s portfolio. Working... Read More →
Tuesday March 4, 2025 3:15pm - 3:55pm PST
TBA
  General Session

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