Vibe Conference 2025

As consumer preferences continue to evolve, wine programs need to be as dynamic as the guests they serve. From reshaping your wine list to experimenting with new varietals, successful on-premise wine sales require a blend of data-driven insights and creative execution. This session delves into how operators can test, rotate, and curate wine menus to maximize profitability and enhance guest experiences. We'll explore the latest trends in wine consumption, examine the impact of changing wine types and pricing strategies, and offer actionable tips on how to craft wine lists that stand out.