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Tuesday March 4, 2025 2:15pm - 3:00pm PST
Boost your on-premise beer sales by learning how to successfully list, promote, and sell beer in creative and profitable ways. This session offers actionable strategies for optimizing beer menus, running successful promotions, and testing different beer offerings for maximum impact.
  • Learn how best to craft beer menus in 2025 that increase sales and resonate with customers.
  • Explore creative and approaches to promoting beer and running successful on-premise campaigns.
  • Discover best practices for testing and rotating beer offerings to keep your menu fresh and boost profitability.
Speakers
avatar for Trevor Tyler

Trevor Tyler

Vice President of Beverage, Eureka Restaurant Group
Trevor Tyler is the Vice President of Beverage for Eureka! Restaurant Group and oversees the Beverage Program for all 32 units which include Eureka! and La Popular. He is a graduate of Cal Poly Pomona with a degree in Hospitality Management. Trevor is a Certified Cicerone®, one of... Read More →
avatar for Matt Stock

Matt Stock

National Beverage Manager, FSC Franchise Co.
Matthew Stock brings over 20 years of bar and restaurant experience to his role as National Beverage Manager for FSC Franchise Co. Since joining the company in 2013, he has previously served as Training Manager and Beer Specialist, leveraging his extensive expertise to develop and... Read More →
Tuesday March 4, 2025 2:15pm - 3:00pm PST
T&C Ballroom C
  Workshop

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