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Bottoms Up: Hotel Operators Share How to Optimize Beverage Offerings to Boost Revenue and Profitability
Wednesday March 5, 2025 9:15am - 10:00am PST
Pacific Ballroom
In this session we will explore the role of the beverage offering as a key revenue source for hotels and its evolving role in driving profitability across the F&B department and beyond. Hosted by HotStats, this panel of operators will delve into the latest beverage trends and their impact on the P&L, as well as explore how to tailor a hotel’s beverage strategy to keep up with the changes in consumer preferences.
Moderators
avatar for Laura Resco

Laura Resco

Director - Hotel Intelligence Americas, HotStats
Laura Resco is the Director of Hotel Intelligence - Americas for HotStats. In this role she collaborates with strategic partners to support the development and promotion of Profit & Loss benchmarking analytics. Prior to her appointment, Laura was the Customer Success Manager – Americas... Read More →
Speakers
avatar for Nathaniel Brethold

Nathaniel Brethold

Vice President - Restaurant Bars and Events, CoralTree Hospitality
Nathaniel grew up working as a roadie for his father’s wedding band in St. Louis, which naturally involved seeing a slew of hotels and restaurants. This insider’s view lead him to his first real job within hospitality as the youngest employee at The Ritz-Carlton Hotel, St. Louis... Read More →
avatar for Gary Gruver

Gary Gruver

Director Of Global Beverage Strategy, Marriott International
Gary Gruver is an accomplished Beverage Director with over two decades of experience in the restaurant and beverage alcohol industry. He currently holds the position of Global Director of Beverage Strategy at Marriott International, where he leads beverage programming initiatives... Read More →
avatar for Alfio Celia

Alfio Celia

Vice President F&B, Crescent Hotels & Resorts
Alfio Celia is a visionary leader in the hospitality industry with over a decade of experience transforming guest experiences and redefining the art of food and beverage operations. As Vice President of Food & Beverage for Crescent Hotels & Resorts, Alfio has established himself as... Read More →
avatar for Nicole Haarklau

Nicole Haarklau

Corporate Director, Food and Beverage, Coury Hospitality
Nicole Haarklau is Corporate Director, Food & Beverage Operations for Coury Hospitality. Haarklau elevates the bar with her focus on front of the house operations and premium culinary and beverage programming for lifestyle hotels and restaurants across Coury’s portfolio. Working... Read More →
Wednesday March 5, 2025 9:15am - 10:00am PST
Pacific Ballroom
  General Session
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