Vibe Conference 2025

You’ve worked your tail off to develop The Breakthrough Beverage Program. The best ever. And yet’ you’re still a bit worried. Will it drive trial? Will it increase beverage sales? How can I bring it to life?   In this enlightening session, we’ll share our secrets on activating your bar and beverage programs. From things as simple as sampling to as complex as whole bar takeovers. We’ll cover it all. We’ll hear from the best and brightest bar experts, including Nikki Braden of Versus Equity,  Michael Loper Rodriguez from greenhouse and two other acclaimed marketing activation experts in what promises to be an enlightening session.

Discover how to navigate the complexities of large-scale beverage programs by fostering strong supplier-operator relationships. This session will explore practical approaches to optimizing supplier collaborations, aligning product offerings with brand goals, and leveraging partnerships to enhance program profitability.

• Develop strategies to build mutually beneficial supplier relationships that drive innovation and value.
• Uncover insights into aligning beverage selections with operational needs and guest expectations.
• Leverage supplier data and market trends to design high-performing beverage portfolios and promotions.

As consumer preferences continue to evolve, wine programs need to be as dynamic as the guests they serve. From reshaping your wine list to experimenting with new varietals, successful on-premise wine sales require a blend of data-driven insights and creative execution. This session delves into how operators can test, rotate, and curate wine menus to maximize profitability and enhance guest experiences. We'll explore the latest trends in wine consumption, examine the impact of changing wine types and pricing strategies, and offer actionable tips on how to craft wine lists that stand out.

Boost your on-premise beer sales by learning how to successfully list, promote, and sell beer in creative and profitable ways. This session offers actionable strategies for optimizing beer menus, running successful promotions, and testing different beer offerings for maximum impact.

• Learn how best to craft beer menus in 2025 that increase sales and resonate with customers.
• Explore creative and approaches to promoting beer and running successful on-premise campaigns.
• Discover best practices for testing and rotating beer offerings to keep your menu fresh and boost profitability.