Vibe Conference 2025

As consumer preferences evolve, non-traditional F&B venues like cinemas, airports, and other entertainment-based locations are becoming key players in the hospitality landscape. This session explores the distinct consumer trends in these environments, highlighting how guest expectations, purchasing patterns, and engagement differ from traditional restaurant settings. Attendees will gain valuable insights into how to tailor their food and beverage offerings to meet the unique demands of these experiential venues.

Navigate the beverage program RFP process for all types of hotels, mid-scale to luxury, from boutique properties, multiconcept hospitality groups and global chains. This session will offer practical insights for crafting proposals that meet varied hotel needs,and best practices for working with suppliers to ensure a beverage program to elevate guest experience and drive profitability across the hospitality spectrum

Unlock advanced strategies to maximize beverage sales ROI across national chains, regional chains, hotels, casinos, and cruise lines. This session will provide a data-driven approach to optimizing beverage offerings, promotions, and pricing to boost profitability. Learn how to leverage market trends, streamline operations, and build supplier relationships that enhance beverage sales performance.

For executive beverage leaders across national chains, regional chains, hospitality groups, hotels, casinos, and cruise lines, developing a successful beverage concept requires a well-defined critical path. This session provides a step-by-step approach to building and executing beverage programs that are both innovative and aligned with guest expectations. Learn how to collaborate with suppliers and stakeholders, manage timelines, and implement strategies that drive guest engagement, brand differentiation, and revenue growth.