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Tuesday, March 4
 

8:35am PST

Back by Popular Demand! Kim Lear to Keynote with “Generations 2.0: The Next Era”
Tuesday March 4, 2025 8:35am - 9:15am PST
After captivating last year’s audience with her insights into generational dynamics, Kim returns to dive deeper into how Generation Z is reshaping workplace culture and consumer behavior. Discover actionable strategies to engage this influential generation and stay ahead in the evolving hospitality industry.

The newest generation to enter the workplace and marketplace is Generation Z (born between 1996-2010-ish). Like every generation before, they are bringing with them a different set of priorities and new ways of working, connecting, dating, consuming, and even drinking. By seeing the world through the eyes of this new generation, leaders will be better prepared for the workforce and marketplace of tomorrow.
Speakers
avatar for Kim Lear

Kim Lear

Founder, Content Director, Inlay Insights
Kim Lear is a writer, researcher, and the founder of Inlay Insights. She is known for skillfully weaving eye-opening statistics, insightful stories, and relevant case studies to make presentations come alive. Previously, Kim was the content director at BridgeWorks, a research firm... Read More →
Tuesday March 4, 2025 8:35am - 9:15am PST
Pacific Ballroom
  Keynote
 
Wednesday, March 5
 

10:00am PST

How Consumer Data is Unlocking Cannabis Beverages for On-Premise
Wednesday March 5, 2025 10:00am - 10:45am PST
Speakers
avatar for Nicole Hanratty

Nicole Hanratty

VP Marketing, MWG Holdings Group
Nicole Hanratty, VP of Marketing at MWG Holdings Group, Inc. and Editor in Chief at smish., is a dynamic executive known for her remarkable ability to navigate industries during challenging climates and emerge with unrivaled success. With a background in global marketing and communications... Read More →
Wednesday March 5, 2025 10:00am - 10:45am PST
Pacific Ballroom
  Keynote
 
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