Vibe Conference 2025

In this session, on-premise beverage executives will explore how to navigate the growing landscape of beverage innovation and trends while staying true to their brand identity. Learn how to evaluate which trends align with your concept, and when it’s better to pass on innovations that don't enhance your core brand. Discover actionable strategies to balance creativity with brand consistency, ensuring that your beverage program drives both guest satisfaction and revenue growth.

In this session we will explore the role of the beverage offering as a key revenue source for hotels and its evolving role in driving profitability across the F&B department and beyond. Hosted by HotStats, this panel of operators will delve into the latest beverage trends and their impact on the P&L, as well as explore how to tailor a hotel’s beverage strategy to keep up with the changes in consumer preferences.

For more than 10 years, the Supplier Awards have invited beverage operators to rate their respective supplier companies on key attributes, including business-building support as well as service and support performance through live interviews. To ensure efficient, fair and unbiased balloting and analysis, results were analyzed by food and beverage industry research and consulting firm CM Profit Group. Winners were then identified in four categories including beer, wine, spirits and non-alcohol beverages, categorized by total annual case volume.