Vibe Conference 2025

In this session, on-premise beverage executives will explore how to navigate the growing landscape of beverage innovation and trends while staying true to their brand identity. Learn how to evaluate which trends align with your concept, and when it’s better to pass on innovations that don't enhance your core brand. Discover actionable strategies to balance creativity with brand consistency, ensuring that your beverage program drives both guest satisfaction and revenue growth.

In this session we will explore the role of the beverage offering as a key revenue source for hotels and its evolving role in driving profitability across the F&B department and beyond. Hosted by HotStats, this panel of operators will delve into the latest beverage trends and their impact on the P&L, as well as explore how to tailor a hotel’s beverage strategy to keep up with the changes in consumer preferences.

In 2025, the highly anticipated Vibe Consumer Trend Study returns, offering must-have insights for creating top-performing beverage programs. As one of the most popular and highly attended sessions, this study provides actionable data and trends across beer, wine, and spirit cocktails. Fielded exclusively for the Vibe Conference, the study is conducted just before the event, ensuring the freshest and most relevant industry insights.

With over 1,000 on-premise national chain beverage consumers—both operators and suppliers—participating, the results are directly applicable to your business. Don’t miss this opportunity to stay ahead with the latest trends and insights shaping the beverage landscape.