Vibe Conference 2025: Full Schedule

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1:15pm PST

RFPs in Regional, Multi concept & National Chains

Tuesday March 4, 2025 1:15pm - 2:00pm PST

This session will delve into the complexities of navigating Request for Proposal (RFP) processes across regional, multi-concept, and national chain restaurants. Attendees will gain insights into optimizing their approach to securing beverage program contracts while aligning with diverse business needs.

Crafting tailored proposals that resonate with different chain types and operational models.
Building strong supplier partnerships to enhance negotiation power and program success.
Streamlining the RFP process to improve efficiency and increase win rates across multiple concepts.

Speakers

Rachael Lowe

National Director of Beverage, Levy

Rachael Lowe has crafted wine programs at some of the most distinguished dining establishments throughout the United States. She holds an advanced Sommelier degree from the Court of Master Sommeliers, where she was rewarded the Rudd Scholarship for top scores on the Advanced Exam... Read More →

Daniel Grajewski

President, Reverie Culture Hospitality

Daniel Grajewski brings over 20 years’ experience in the beverage industry to his role as the Sr. Director of Wine & Beverage at José Andrés Group, where he oversees the beverage programs for the group’s concepts in 9 different markets.Working to foreshadow trends before they... Read More →

Tuesday March 4, 2025 1:15pm - 2:00pm PST
Town and Country Ballroom D

Workshop

Registration Pass All Passes

2:15pm PST

Spirited Success: Leveraging Trend-Driven Strategies to Elevate On-Premise Experiences and Boost Revenue

Tuesday March 4, 2025 2:15pm - 3:00pm PST

Town and Country Ballroom D

Stay ahead in the ever-evolving beverage landscape with strategies that capitalize on the latest consumer trends to drive revenue and enhance guest experiences. This session dives deep into trend-driven innovation, exploring how beverage executives and operators can identify and implement market-driven insights that resonate with their target audience.

Moderators

Brian Masilionis

Senior Director, Channel Development National Accounts, Southern Glazer's Wine & Spirits

Brian brings over 25 years of advertising, marketing strategy, public relations and strategic insights and analytics experience in retail, foodservice and the beverage alcohol industry from an agency, client, and sales perspective to his role as Senior Director, National Accounts... Read More →

Speakers

Ivica Cvitkovic

Director, National Accounts, Bacardi USA

Ivica has been an integral part of Bacardi USA for over seven years, bringing dedication and expertise to the National Accounts On-Premise Team. He currently is creating a new vision in his role as the Director of National Accounts for HCNI (Hotel, Casino, Nightlife, Image), where... Read More →

Gary Gruver

Director Of Global Beverage Strategy, Marriott International

Gary Gruver is an accomplished Beverage Director with over two decades of experience in the restaurant and beverage alcohol industry. He currently holds the position of Global Director of Beverage Strategy at Marriott International, where he leads beverage programming initiatives... Read More →

Laura Lavigne

Vice President of Marketing, Lazy Dog Restaurants

Laura began her career in hospitality in high school, when she worked as a host at Mimi’s Cafe. She earned a B.S. in business administration from California State University, Fullerton and an MBA from Concordia University, and gained extensive experience in restaurant marketing... Read More →

Tuesday March 4, 2025 2:15pm - 3:00pm PST
Town and Country Ballroom D

Workshop

Registration Pass All Passes