Vibe Conference 2025: Full Schedule

arrow_back View All Dates

1:15pm PST

Advanced Strategies for Maximizing Beverage Sales ROI

Tuesday March 4, 2025 1:15pm - 2:00pm PST

Unlock advanced strategies to maximize beverage sales ROI across national chains, regional chains, hotels, casinos, and cruise lines. This session will provide a data-driven approach to optimizing beverage offerings, promotions, and pricing to boost profitability. Learn how to leverage market trends, streamline operations, and build supplier relationships that enhance beverage sales performance.

Moderators

Max Lowenbaum

SVP, Sales, Provi

Max Lowenbaum is a seasoned sales leader with a career spanning over 15 years, marked by a series of high-impact roles within industry-leading organizations. Max's impact extends to his role as Senior Vice President of Sales at Provi, where he has dedicated nearly four years to spearheading... Read More →

Speakers

Matt Dune

Sr. Director - Food & Beverage, Cinemark USA, Inc.

Matt Dunne is the Sr. Director of Food & Beverage for Cinemark USA, Inc. With over 25 years of industry experience as a bartender, manager and beverage executive, he brings a multi-faceted approach - blending operational efficiency with fun consumer-focused initiatives and programmatic... Read More →

David Spirito

Vice President F&B, Dave and Busters

David Spirito has a comprehensive work experience spanning over 25 years in the food and beverage industry. David currently holds the position of Vice President of Food and Beverage Innovation at Dave & Buster's Inc. since January 2023. Prior to this, they served as the Senior Director... Read More →

Allison Kafalas

Director of Beverage, Americas, Hilton Hotels & Resorts

Allison Kafalas is the Director of Beverage, Americas, for Hilton Hotels & Resorts. In her role, she is responsible for leading innovative beverage programs and developing immersive food and beverage experiences for Hilton’s portfolio of full-service and luxury brands (including... Read More →

Tuesday March 4, 2025 1:15pm - 2:00pm PST
Town and Country Ballroom B

Workshop

Registration Pass All Passes

2:15pm PST

Building a Critical Path for Successful Concept Development

Tuesday March 4, 2025 2:15pm - 3:00pm PST

Town and Country Ballroom B

For executive beverage leaders across national chains, regional chains, hospitality groups, hotels, casinos, and cruise lines, developing a successful beverage concept requires a well-defined critical path. This session provides a step-by-step approach to building and executing beverage programs that are both innovative and aligned with guest expectations. Learn how to collaborate with suppliers and stakeholders, manage timelines, and implement strategies that drive guest engagement, brand differentiation, and revenue growth.

Moderators

Alfio Celia

Vice President F&B, Crescent Hotels & Resorts

Alfio Celia is a visionary leader in the hospitality industry with over a decade of experience transforming guest experiences and redefining the art of food and beverage operations. As Vice President of Food & Beverage for Crescent Hotels & Resorts, Alfio has established himself as... Read More →

Speakers

Nathan Grover

Executive Director, Bar & Beverage, Applebee's

As the Executive Director of Bar & Beverage, Nathan Grover oversees the beverage category for Applebee’s Neighborhood Grill + Bar and leads its strategy and innovation development for all U.S. locations. He has been with the brand for over seven years. Previously, Nathan spent seven... Read More →

Majdi Kayyali

Corporate Vice President of Food & Beverage, Gila River Resorts & Casino

Majdi Kayyali began his 15-year career in food & beverage in Charlotte, NC before moving to Phoenix, AZ in 2017. In the thriving foodie city, he assisted in managing F&B programs at the esteemed Arizona Biltmore, a Waldorf Astoria Resort. He then transitioned to open Maple & Ash... Read More →

Tuesday March 4, 2025 2:15pm - 3:00pm PST
Town and Country Ballroom B

Workshop

Registration Pass All Passes