Vibe Conference 2025

After captivating last year’s audience with her insights into generational dynamics, Kim returns to dive deeper into how Generation Z is reshaping workplace culture and consumer behavior. Discover actionable strategies to engage this influential generation and stay ahead in the evolving hospitality industry.

The newest generation to enter the workplace and marketplace is Generation Z (born between 1996-2010-ish). Like every generation before, they are bringing with them a different set of priorities and new ways of working, connecting, dating, consuming, and even drinking. By seeing the world through the eyes of this new generation, leaders will be better prepared for the workforce and marketplace of tomorrow.

CGA by NIQ will take you on a journey through the latest and greatest drink and outlet trends across the globe, whilst always considering what it means for us in the USA. By combining sales, consumer, analytic and bartender trends, CGA can give the full view on where the channel is currently at and where it is heading. The presentation will include VIBE exclusive data which will be presented for the first time at the conference.

Selling consumers on why you and your brand is even more important today than before. Join Colleen McClellan from Datassential to explore how operators and brands are creating personalized and engaging experiences to drive traffic and check averages. From global influence, AI, menuing, activations and more - this session will leave you ready to try something new.

Join leading voices in a multi-stakeholder panel as they discuss the critical challenges reshaping the industry—from labor shortages and rising costs to shifting consumer demands. Panelists will explore fresh strategies for talent retention, supplier partnerships, and digital engagement, offering insights into adapting and thriving in today’s evolving landscape. Discover how to meet current challenges head-on while staying agile in a landscape where technology and trends are redefining the future of on-premise beverage.

This session will explore how operators can successfully integrate low and no-alcohol options into their on-premise beverage programs, addressing shifting consumer preferences and the growing demand for mindful drinking. Learn how to craft a compelling low/no-alcohol menu, leverage supplier partnerships for innovation, and effectively market these options to maximize profitability.

• Developing a diverse, creative low/no-alcohol menu that appeals to a broad customer base.
• Utilizing supplier relationships to stay ahead of trends and introduce unique, market-leading products.
• Implementing targeted marketing strategies to highlight low/no-alcohol offerings and drive guest engagement.