Vibe Conference 2025: Full Schedule

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1:00pm PST

Strategic Rollouts: Mastering Beverage Program Launches Across Large-Scale Concepts

Monday March 3, 2025 1:00pm - 1:45pm PST

Learn the art of launching successful beverage programs across large-scale concepts, from national chains to multi-unit operations. This session provides key insights into strategic planning, execution, and optimization to ensure seamless rollouts that drive guest satisfaction and profitability.

Develop a step-by-step plan for launching beverage programs across multiple locations.
Explore best practices for ensuring consistency and quality during large-scale rollouts.
Learn how to measure success and refine beverage programs post-launch to maximize ROI

Moderators

Melissa Salbert

Senior Director, Brand Marketing, Hooters of America

Melissa Salbert is a marketing professional who is passionate about the beverage and restaurant industry. She graduated from Southern Methodist University with a degree in Advertising and Italian Language, and began her career as an account manager for a graphic design agency. Her... Read More →

Speakers

Andrea Langus

Senior Manager, Bar & Beverage, Chili's Grill & Bar

Andrea Davidoff Langus is the Senior Manager of Brand Strategy, Bar & Beverage at Chili’s Grill and Bar. At Chili’s, Andrea leads the brand's beverage business strategy and planning, beverage pipeline and innovation. She spends a lot of time thinking and talking about tequila... Read More →

Ian Welby

Vice President of Beverage and Execution, Bar Louie

Ian Welby is the Vice President of Beverage and Execution for Bar Louie. Ian brings a wealth of experience to his role, steering the company's overarching beverage strategy honed through years of hands-on experience and oversight at every level of the organization. Ian launched... Read More →

Monday March 3, 2025 1:00pm - 1:45pm PST
Town and Country Ballroom D

Workshop

Registration Pass All Passes

2:00pm PST

Scaling Small to Mid-Size Concepts While Preserving Culture

Monday March 3, 2025 2:00pm - 2:45pm PST

Town and Country Ballroom D

Scaling small to mid-size concepts presents unique challenges, especially when maintaining the distinct culture that defines your brand. This session explores strategies for growing regional and multi-concept operations without sacrificing the core values and guest experiences that make your business stand out. Learn how to balance expansion with cultural integrity and operational efficiency.

Moderators

Henry Bowers

Beverage Director, Versus Equity

Hank Bowers is a seasoned restaurant industry professional with over two decades of experience in various roles, from line cook, bartender, manager and most recently beverage director. He’s renowned for his menu creations at iconic D.C. restaurants like Dlena, Fiola Mare, and Mintwood.In... Read More →

Speakers

Emily Beesley

VP of Marketing, On Deck Concepts

Emily Beesley is a seasoned marketing executive with over 15 years of experience in the restaurant and hospitality industries. As the Vice President of Marketing at On Deck Concepts, she has been instrumental in driving brand growth and enhancing customer engagement through innovative... Read More →

Chrys Tirado

National Beverage Manager, Cheba Hut "Toasted" Subs

Monday March 3, 2025 2:00pm - 2:45pm PST
Town and Country Ballroom D

Workshop

Registration Pass All Passes