Vibe Conference 2025

You’ve worked your tail off to develop The Breakthrough Beverage Program. The best ever. And yet’ you’re still a bit worried. Will it drive trial? Will it increase beverage sales? How can I bring it to life?   In this enlightening session, we’ll share our secrets on activating your bar and beverage programs. From things as simple as sampling to as complex as whole bar takeovers. We’ll cover it all. We’ll hear from the best and brightest bar experts, including Nikki Braden of Versus Equity,  Michael Loper Rodriguez from greenhouse and two other acclaimed marketing activation experts in what promises to be an enlightening session.

Discover how to navigate the complexities of large-scale beverage programs by fostering strong supplier-operator relationships. This session will explore practical approaches to optimizing supplier collaborations, aligning product offerings with brand goals, and leveraging partnerships to enhance program profitability.

• Develop strategies to build mutually beneficial supplier relationships that drive innovation and value.
• Uncover insights into aligning beverage selections with operational needs and guest expectations.
• Leverage supplier data and market trends to design high-performing beverage portfolios and promotions.