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Monday, March 3
 

11:30am PST

Flavors in Bloom
Monday March 3, 2025 11:30am - 4:00pm PST
Pacific Foyer
Start your day with a burst of flavor and inspiration! Experience a vibrant garden of flavor as Ruby liquor, beer, and wine sponsors showcase their creative edge. Stroll, sip, and discover what’s next in the world of beverages.
Monday March 3, 2025 11:30am - 4:00pm PST
Pacific Foyer
  Networking

11:30am PST

Registration / Badge Pick-up + Welcome Toast
Monday March 3, 2025 11:30am - 5:30pm PST
Town and Country Foyer
Come down early to pick up your badge and take advantage of all Vibe has to offer!  Enjoy a welcome drink, check out some sponsors, attend a session and make some new friends before tonight's opening reception.

A badge is required for entrance into all Vibe Conference functions. Welcome Toast available at the Riedel table, courtesy of Riedel Glassware and TÖST
Monday March 3, 2025 11:30am - 5:30pm PST
Town and Country Foyer
  Registration

1:00pm PST

Consumer Trends in Non Traditional Venues
Monday March 3, 2025 1:00pm - 1:45pm PST
Town and Country Ballroom B
As consumer preferences evolve, non-traditional F&B venues like cinemas, airports, and other entertainment-based locations are becoming key players in the hospitality landscape. This session explores the distinct consumer trends in these environments, highlighting how guest expectations, purchasing patterns, and engagement differ from traditional restaurant settings. Attendees will gain valuable insights into how to tailor their food and beverage offerings to meet the unique demands of these experiential venues.
Moderators
avatar for Josh Barone

Josh Barone

Vice President, Commercial, SSP America
Vice President of Commercial Josh Barone is a key figure in driving the company’s profitability and like-for-like sales. His leadership is marked by his ability to generate innovative ideas, solve complex problems, and make data-led decisions. Josh manages the commercial and commercial... Read More →
Speakers
avatar for Liz Einhorn

Liz Einhorn

Founder & CEO, Experience Threee
Liz Einhorn is the Founder & CEO of Experience Threee, an agency renowned for its expertise in beverage program strategy, brand management, and growth solutions tailored for high-traffic environments like airports. With a 20 year career in the beverage industry, Liz brings extensive... Read More →
avatar for Simon Dodsworth

Simon Dodsworth

Vice President of Food & Beverage, Flix Brewhouse
VP of F&B with Flix Brewhouse for over six years. Overseeing all menu ideation, testing and implementation. LTO and alternative content promotions. Mixology. Event Sales and Marketing. Culinary & Brewery team oversight
Monday March 3, 2025 1:00pm - 1:45pm PST
Town and Country Ballroom B
  Workshop

1:00pm PST

Strategic Rollouts: Mastering Beverage Program Launches Across Large-Scale Concepts
Monday March 3, 2025 1:00pm - 1:45pm PST
Town and Country Ballroom D
Learn the art of launching successful beverage programs across large-scale concepts, from national chains to multi-unit operations. This session provides key insights into strategic planning, execution, and optimization to ensure seamless rollouts that drive guest satisfaction and profitability.
  • Develop a step-by-step plan for launching beverage programs across multiple locations.
  • Explore best practices for ensuring consistency and quality during large-scale rollouts.
  • Learn how to measure success and refine beverage programs post-launch to maximize ROI

Moderators
avatar for Melissa Salbert

Melissa Salbert

Senior Director, Brand Marketing, Hooters of America
Melissa Salbert is a marketing professional who is passionate about the beverage and restaurant industry. She graduated from Southern Methodist University with a degree in Advertising and Italian Language, and began her career as an account manager for a graphic design agency. Her... Read More →
Speakers
avatar for Andrea Langus

Andrea Langus

Senior Manager, Bar & Beverage, Chili's Grill & Bar
Andrea Davidoff Langus is the Senior Manager of Brand Strategy, Bar & Beverage at Chili’s Grill and Bar. At Chili’s, Andrea leads the brand's beverage business strategy and planning, beverage pipeline and innovation. She spends a lot of time thinking and talking about tequila... Read More →
avatar for Ian Welby

Ian Welby

Vice President of Beverage and Execution, Bar Louie
Ian Welby is the Vice President of Beverage and Execution for Bar Louie.  Ian brings a wealth of experience to his role, steering the company's overarching beverage strategy honed through years of hands-on experience and oversight at every level of the organization. Ian launched... Read More →
Monday March 3, 2025 1:00pm - 1:45pm PST
Town and Country Ballroom D
  Workshop

1:00pm PST

The. Activation. Experts: Strategies to Drive Trial & Sales
Monday March 3, 2025 1:00pm - 1:45pm PST
Town and Country Ballroom C
You’ve worked your tail off to develop The Breakthrough Beverage Program. The best ever. And yet’ you’re still a bit worried. Will it drive trial? Will it increase beverage sales? How can I bring it to life?   In this enlightening session, we’ll share our secrets on activating your bar and beverage programs. From things as simple as sampling to as complex as whole bar takeovers. We’ll cover it all. We’ll hear from the best and brightest bar experts, including Nikki Braden of Versus Equity,  Michael Loper Rodriguez from greenhouse and two other acclaimed marketing activation experts in what promises to be an enlightening session.
Moderators
avatar for Matt Durbin

Matt Durbin

Co-Founder and CEO, DCG Marketing
Matt Durbin is the Co-Founder and CEO of DCG Marketing—a full service strategic on-premise consultancy that assists restaurant and bar chains, beverage suppliers in building their overall businesses.Prior to founding DCG, Matt was the global head of brand and product marketing for... Read More →
Speakers
avatar for Helen Mackey

Helen Mackey

GM Foodservice Division, TrueRoots
Helen Mackey is a senior executive leader in the beverage, luxury and hospitality industries. Her current role is with TruRoots – a $200MM subsidiary of Nexus Capital, where she is leading the development of a food service division and innovation /new product development.Before... Read More →
avatar for Nikki Braden

Nikki Braden

VP of Hospitality, Versus Equity
Nikki Braden serves as the Vice President of Hospitality at VERSUS Equity, the multi-vertical lifestyle brand with best-in-class hospitality venues, a cutting-edge marketing agency and an innovative venture arm. VERSUS owns and operates several distinguished nightlife destinations... Read More →
avatar for Michael Loper-Rodriguez

Michael Loper-Rodriguez

VP, Head of Strategy, Greenhouse
Michael Loper (Rodriguez), affectionately known as “Loper,” is VP, Head of Strategy at Green House, a leading Brand-to-Demand Creative Marketing Agency. With over 20 years of expertise in the three-tier system for both alcoholic and non-alcoholic beverage brands, Green House excels... Read More →
avatar for Kevyn Krauser

Kevyn Krauser

Director, Corporate Food & Beverage, Hilton Grand Vacations
Accountant. Bartender. Beer Nerd. Beverage Executive. All hats that Kevyn Krauser has worn in his multi-decade tenure as a beverage executive across both the restaurant and lodging categories.Working with acclaimed concepts like Chart House, McCormick & Schmick's. Marriott Vacations... Read More →
Monday March 3, 2025 1:00pm - 1:45pm PST
Town and Country Ballroom C
  Workshop

2:00pm PST

Mastering National Beverage Programs: Strengthening Supplier-Operator Partnerships for Success
Monday March 3, 2025 2:00pm - 2:45pm PST
Town and Country Ballroom C
Discover how to navigate the complexities of large-scale beverage programs by fostering strong supplier-operator relationships. This session will explore practical approaches to optimizing supplier collaborations, aligning product offerings with brand goals, and leveraging partnerships to enhance program profitability.
  • Develop strategies to build mutually beneficial supplier relationships that drive innovation and value.
  • Uncover insights into aligning beverage selections with operational needs and guest expectations.
  • Leverage supplier data and market trends to design high-performing beverage portfolios and promotions.
Moderators
avatar for Tricia Weis

Tricia Weis

Director of National Accounts, Constellation Brands
Tricia Weis has more than 15 years of experience in the wine and spirits industry. She currently serves as the Director of National Accounts for Constellation Brands, where she manages the Lodging and Recreation National Accounts team. She began her career as a Sales Consultant in... Read More →
Speakers
avatar for Nichole McCarthy

Nichole McCarthy

Senior Manager, Beverage Marketing & Promotions, Applebee's Grill + Bar
As the Senior Manager of Beverage Marketing and Promotions at Applebee's Grill + Bar, Nichole oversees the development and execution of the system-wide Beverage Marketing Calendar, including product offerings, promotions, and menu strategy.With over 17 years of experience in operations... Read More →
avatar for Brooke Raleigh

Brooke Raleigh

Sr. Manager National Accounts, Nestle
avatar for Miranda Breedlove

Miranda Breedlove

National Director of Bars, Hyatt
As a bartender since 2009, Miranda has worked behind with beverage programs all over the world. Native to Minnesota, she moved to Chicago in 2006 to attend Loyola University and soon after began her bartending career. Miranda proceeded to learn as much as possible through tastings... Read More →
avatar for Alison Singer

Alison Singer

VP Supply Chain / LBW, OTG
Alison Singer is an experienced executive with over 15 years of expertise in beverage and supply chain management, currently serving as the Vice President of Supply Chain/LBW at OTG. With a comprehensive understanding of the industry, she possesses a deep knowledge of liquor, beer... Read More →
Monday March 3, 2025 2:00pm - 2:45pm PST
Town and Country Ballroom C
  Workshop

2:00pm PST

Navigating Beverage Program RFPs for Hotels
Monday March 3, 2025 2:00pm - 2:45pm PST
Town and Country Ballroom B
Navigate the beverage program RFP process for all types of hotels, mid-scale to luxury, from boutique properties, multiconcept hospitality groups and global chains. This session will offer practical insights for crafting proposals that meet varied hotel needs,and best practices for working with suppliers to ensure a beverage program to elevate guest experience and drive profitability across the hospitality spectrum
Moderators
avatar for Thomas

Thomas "Mac" Gregory

Vice President, Food & Beverage, Pacifica Hotel Company
Thomas McFarland Gregory III, widely known as Mac Gregory, is a distinguished and highly acclaimed executive leader with a robust international hospitality and food & beverage industry background and over three decades of experience. Born in Charleston, South Carolina, and raised... Read More →
Speakers
avatar for Aliya Kritzler

Aliya Kritzler

Group VP, F&B and Lifestyle Hotels, HEI Hotels & Resorts
Responsible for strategizing and creating experiences to generate food and beverage revenue and maintaining expenses. She oversees food and beverage cost control, programming and activation and F&B transitions. Aliya joined the team as a member of the Corporate Food & Beverage team... Read More →
avatar for Allison Kafalas

Allison Kafalas

Director of Beverage, Americas, Hilton Hotels & Resorts
Allison Kafalas is the Director of Beverage, Americas, for Hilton Hotels & Resorts. In her role, she is responsible for leading innovative beverage programs and developing immersive food and beverage experiences for Hilton’s portfolio of full-service and luxury brands (including... Read More →
Monday March 3, 2025 2:00pm - 2:45pm PST
Town and Country Ballroom B
  Workshop

2:00pm PST

Scaling Small to Mid-Size Concepts While Preserving Culture 
Monday March 3, 2025 2:00pm - 2:45pm PST
Town and Country Ballroom D
Scaling small to mid-size concepts presents unique challenges, especially when maintaining the distinct culture that defines your brand. This session explores strategies for growing regional and multi-concept operations without sacrificing the core values and guest experiences that make your business stand out. Learn how to balance expansion with cultural integrity and operational efficiency.
Moderators
avatar for Henry Bowers

Henry Bowers

Beverage Director, Versus Equity
Hank Bowers is a seasoned restaurant industry professional with over two decades of experience in various roles, from line cook, bartender, manager and most recently beverage director. He’s renowned for his menu creations at iconic D.C. restaurants like Dlena, Fiola Mare, and Mintwood.In... Read More →
Speakers
avatar for Emily Beesley

Emily Beesley

VP of Marketing, On Deck Concepts
Emily Beesley is a seasoned marketing executive with over 15 years of experience in the restaurant and hospitality industries. As the Vice President of Marketing at On Deck Concepts, she has been instrumental in driving brand growth and enhancing customer engagement through innovative... Read More →
avatar for Chrys Tirado

Chrys Tirado

National Beverage Manager, Cheba Hut "Toasted" Subs
Monday March 3, 2025 2:00pm - 2:45pm PST
Town and Country Ballroom D
  Workshop

3:00pm PST

First Timer's Meet and Greet
Monday March 3, 2025 3:00pm - 4:00pm PST
Sunset Rooms 2 & 3
Experience a warm welcome at our First Timer's Meet & Greet! Connect with other first-time attendees, industry leaders, and peers in a relaxed setting designed to spark meaningful conversations and lasting connections. It’s the perfect way to break the ice and dive into the Vibe community!
Monday March 3, 2025 3:00pm - 4:00pm PST
Sunset Rooms 2 & 3
  Networking

4:00pm PST

Pouring It Forward – Official Opening Reception Supporting CORE
Monday March 3, 2025 4:00pm - 6:00pm PST
Golden State Ballroom
Embrace an purpose as our Pinnacle sponsors showcase bold, innovative beverage service. Every sip supports CORE, our incredible charity partner, making this vibrant kickoff both meaningful and unforgettable.
Monday March 3, 2025 4:00pm - 6:00pm PST
Golden State Ballroom
  Networking

8:30pm PST

Vibe After Hours
Monday March 3, 2025 8:30pm - 11:30pm PST
Monkey Bar
Don't miss the key Vibe after hours get-together at the Monkey Bar, located in the main hotel lobby. Great drinks, great friends, great networking.  Featured bars from Boston Beer, Proximo Spirits and The Wine Group.



Monday March 3, 2025 8:30pm - 11:30pm PST
Monkey Bar Town & Country Resort
  Networking
 
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Monday, March 3
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Town and Country Foyer
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