About me
Simone has been with Bacardi USA for 14 years, with the last 8 dedicated to the On-Premise. She currently leads the Customer Solutions function for the Total On-Premise Commercial Team. This includes all on-premise channels for both the National Account and Independent Divisions in the US as well as consulting on key Global Projects. During this time, she worked with external data partners and internal stakeholders to develop a winning strategy that led Bacardi to be one of the first suppliers to go to market with an on-premise specific, insights-led approach and category mindset when selling any brand or program. She is passionate about using a custom approach for every account, and has been a trusted category consultant for some of the biggest National Account Chains in the US across Restaurants, Hotels, Casinos & Concessions. She is part of the current Bacardi Team that has won Vibe’s coveted “Large Spirit’s Supplier of the Year” award in 2021, 2022, 2023 & 2024. Prior to her on-premise work, she spent many years on the retail category management side of the business with Bacardi and has been able to draw on that experience to help innovate solutions for the on-premise.
