About me
Michael Loper (Rodriguez), affectionately known as “Loper,” is VP, Head of Strategy at Green House, a leading Brand-to-Demand Creative Marketing Agency. With over 20 years of expertise in the three-tier system for both alcoholic and non-alcoholic beverage brands, Green House excels at bridging the gap between sales and marketing to unlock scalable growth. Green House partners with Brown-Forman, Heaven Hill, Coca-Cola, and Treasury Wine Estates, among others driving pre-sold consumer demand, creating seamless on- and off-premise channel strategies, and innovating in trade and influencer marketing. In 2025, Green House is expanding its portfolio, partnering with emerging CPG brands and global luxury experience leaders, including Pirelli.
At Green House, Loper focuses on crafting scalable branding, frontline, and activation capabilities that power regional growth for global brands. Drawing from prior roles as Chief Strategy Officer for 160over90 and NAOU Head of Integration Strategy for OpenX (WPP), Loper now leads Green House’s efforts to connect the dots across complex value chains, drive innovation and integration across channels. With roots stemming from premium hospitality and years spent behind the bar, Loper’s career now spans industries such as CPG, technology, retail, and education, where he champions data-driven insights, advocacy, and loyalty to create omni-channel, human-first experiences, ensuring strategy aligns with execution, while every touchpoint and channel delivers measurable results.
