About me
Mike Herchuck is the Vice President of Operations leading the Food & Beverage, Support, and Operations teams for American Social . In his role he oversees planning and execution of all Menus, Ops, Training, and Programming including budgeting, costs, people development, and branding.
Growing up in Massachusetts Mike was surrounded by the bar business his entire life where his family owned a bar for over 40 years. Seeking a challenge outside hospitality he attended the University of Massachusetts where he earned a B.S. in Chemistry. While in college Mike began venturing into restaurant leadership at a high-end events facility while also interning with Def Jam Records in marketing.
Prior to joining AmSo Mike worked for Smokey Bones Bar & Fire Grill in various roles in operations and marketing most recently as the Director of Operations Support overseeing the Regional Directors, Training, Cost, and F&B for all 65 units. Mike led the team that was responsible for setting sales and profitability records and new unit growth.
Mike joined AmSo in 2018 as Director of Operations for the challenge of working with a growing regional group with an exciting, forward-thinking brand. Mike’s impact was immediate implementing accounting & inventory systems resulting in improved costs and profitability. He also led development of a new food & beverage program resulting in increased guest traffic while recruiting top level leadership creating a culture focused on people and brand growth. Mike was promoted to Vice President of Operations in 2024 to lead the continued growth and evolution of AmSo.
Mike’s passion for bar business transcends his personal life where he collects books on bar history and cocktail making specifically rum and tiki. His others passion is Boston sports and running around his two Australian Shepherds.
