About me
Nicole Hanratty, VP of Marketing at MWG Holdings Group, Inc. and Editor in Chief at smish., is a dynamic executive known for her remarkable ability to navigate industries during challenging climates and emerge with unrivaled success. With a background in global marketing and communications, Nicole has held executive roles at Bhang, Inc., Brand Wagon Agency, and 1-800-No-Cuffs. Demonstrating her adaptability and strategic prowess, Nicole is a visionary marketing strategist whose innovative leadership and commitment to excellence continue to drive success in every endeavor.
During the 2023 industry recession, Nicole revolutionized MWG Holdings Group, Inc.,
introducing new product lines and retail strategies that quadrupled brand sales while
optimizing costs and profit margins. Her initiatives led to record-breaking revenue and
customer counts, with January 2024 sales soaring 25% above the previous year. In April 2024, Nicole launched smish., a captivating print magazine featuring renowned personalities like Jim Belushi and Bill Romanowski, showcasing her creativity and market insight.
Outside of her professional achievements, Nicole is dedicated to giving back to her
community, serving as a Career Counseling Alumni Advisor for UC Santa Cruz and
volunteering with organizations like Casa Pacifica, Lupus LA, and UCLA Mattel Children's Hospital.
With a proven track record of driving exponential growth and profitability, Nicole is a
visionary leader in Marketing with a passion for innovation, communication and strategic marketing. Nicole continues to shape the future of business and inspire those around her with a steadfast commitment to excellence and a passion for making a meaningful impact.
As a trusted marketing strategist, Nicole assesses market landscape, white space in product portfolios, retention tools, brand voice, and partner relationships. Nicole is seasoned in managing international licensees, distributors, teams and supply chains. She has deep experience optimizing costs and price points, innovating new products, and brand positioning.
Nicole holds an M.S. in Communication from Syracuse University, specializing in Journalism Innovation, along with an M.A. in Political Science with an emphasis in International Politics from CSUN, and a B.A. in Legal Studies and Politics with an emphasis in International Law from UCSC.
