About me
Andrea Davidoff Langus is the Senior Manager of Brand Strategy, Bar & Beverage at Chili’s Grill and Bar. At Chili’s, Andrea leads the brand's beverage business strategy and planning, beverage pipeline and innovation. She spends a lot of time thinking and talking about tequila – because who makes more margaritas than Chili’s? The brand sold 23 million Margs in 2023!
Andrea has spent 18 years in wine and spirits, gaining experience from different facets of the industry. Prior to Chili's, Andrea was a Brand Manager with Palm Bay International in New York, leading marketing efforts for several key wine brands including Santa Rita from Chile, Rocca della Macie in Tuscany, Heaven Hill Wines from Washington, and Yealands in New Zealand, among others. For these wines she managed marketing, promotions and sales strategies, working closely with the sales team to meet their needs. Andrea also spent 8 years with RF|Binder Partners in New York City leading PR and marketing initiatives with Wines of Germany, the information and marketing bureau for all German wines in the US.
