About me
Donna Hood Crecca is Principal at Technomic Inc., where she leads the firm’s Adult Beverage Practice, as well as its Convenience Store Practice and is founder of
its Cannabis Practice. As Principal, Donna develops research-based insights and recommendations for leading and emerging supplier and operator companies to enhance their go-to-market and product development programs and strategies across these practice areas and broader foodservice. She is a veteran of the foodservice and drinks industries, having covered and consulted for the restaurant,
foodservice, convenience store, hotel, beverage and beverage alcohol markets for more than three decades.
