About me
Brandy Rand has over 20 years of experience across the beverage alcohol industry. She is the Founder and CEO of ThirstWell, a trusted advisory partner to multinational corporations, financial institutions, data businesses, and C-level executives. Previously, Brandy was the Chief Strategy Officer at IWSR Drinks Market Analysis where she built a market-leading U.S. practice and developed global analytics and insights. She also held roles at Bacardi Limited and Allied Domecq Spirits & Wines and has been part of several founder-led businesses in drinks. Brandy is a known expert on category and consumer trends and is a frequent speaker at industry events. Her insights have appeared in the Wall Street Journal, CNN, Fortune, Forbes, CBS Marketplace, Bloomberg and other publications.
