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Navigating National Beverage Programs: Strengthening Supplier-Operator Partnerships for Success
Monday March 3, 2025 2:00pm - 2:45pm PST
T&C Ballroom C
Discover how to navigate the complexities of large-scale beverage programs by fostering strong supplier-operator relationships. This session will explore practical approaches to optimizing supplier collaborations, aligning product offerings with brand goals, and leveraging partnerships to enhance program profitability.
  • Develop strategies to build mutually beneficial supplier relationships that drive innovation and value.
  • Uncover insights into aligning beverage selections with operational needs and guest expectations.
  • Leverage supplier data and market trends to design high-performing beverage portfolios and promotions.
Speakers
avatar for Nichole McCarthy

Nichole McCarthy

Senior Manager, Beverage Marketing & Promotions, Applebee's Grill + Bar
As the Senior Manager of Beverage Marketing and Promotions at Applebee's Grill + Bar, Nichole oversees the development and execution of the system-wide Beverage Marketing Calendar, including product offerings, promotions, and menu strategy.With over 17 years of experience in operations... Read More →
avatar for Brooke Raleigh

Brooke Raleigh

Sr. Manager National Accounts, Nestle
avatar for Miranda Breedlove

Miranda Breedlove

National Director of Bars, Hyatt
As a bartender since 2009, Miranda has worked behind with beverage programs all over the world. Native to Minnesota, she moved to Chicago in 2006 to attend Loyola University and soon after began her bartending career. Miranda proceeded to learn as much as possible through tastings... Read More →
avatar for Alison Singer

Alison Singer

VP Supply Chain / LBW, OTG
Alison Singer is an experienced executive with over 15 years of expertise in beverage and supply chain management, currently serving as the Vice President of Supply Chain/LBW at OTG. With a comprehensive understanding of the industry, she possesses a deep knowledge of liquor, beer... Read More →
avatar for Tricia Weis

Tricia Weis

Director of National Accounts, Constellation Brands
Tricia Weis has more than 15 years of experience in the wine and spirits industry. She currently serves as the Director of National Accounts for Constellation Brands, where she manages the Lodging and Recreation National Accounts team. She began her career as a Sales Consultant in... Read More →
Monday March 3, 2025 2:00pm - 2:45pm PST
T&C Ballroom C
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